Polygon: How to Hire More Women in the Game Industry


Today’s Turning the Tide: Hiring and Retaining Women in the Games Industry GDC panel was stocked with advice on helping to create and maintain a workforce that values women workers.

Ginger Maseda, Director of Global Talent Acquisition at EA, noted that more and more, she hears interest in hiring people from outside of the dominant pool. “I love that they’re asking,” she said. “I think it demonstrates interest and passion.” Maseda noted that it needs to be backed up by a company culture that values diversity. “It [can’t be] just one person, it has to be every person,” she said, of a studio that wants to diversify its workforce. “It’s important that HR directors are deliberate and championing.”

Susan Bollinger, Director of Talent & Culture at Certain Affinity, had some very practical advice for building such a culture.

“I call it a ‘no jerks rule,'” she said, and noted that the interview process is specifically designed to weed out folks who would make company culture toxic.

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