Certain Affinity, an experienced independent game developer has recently been working on their first mobile title, Age of Booty: Tactics. Age of Booty: Tactics is an asynchronous turn-based tactics game hybridized with a collectible card game. Certain Affinity wanted a solution enabling them to measure and analyze specific metrics to improve both the pre-release and post-release designs of the game. They researched a number of analytics solutions, but were frequently frustrated by the cost, size, and limited flexibility offered.
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