Certain Affinity (CA) was founded in 2006 with the goal of creating innovative, top-quality action games. CA brings an experienced, talented group together to form one of the largest independent developers in Austin, Texas. The company’s 120+ full-time employees include veterans from dozens of successful game studios. Max Hoberman, CA’s founder, serves as President and Creative Director. A 10-year veteran of Bungie, Max was one of the key people responsible for the success of the Halo franchise, having led efforts to bring the game online as Multiplayer, Interface, and Online lead for both Halo 2 and Halo 3.
The company’s leadership has taken a calculated, long-term approach to building the business, starting with multiplayer maps for the Halo series and co-development on Left 4 Dead. Since then, CA has gone on to ship more than a dozen products, which when combined have sold more than 60 million copies. Notable releases include co-development on Call of Duty: World at War and Call of Duty: Black Ops, downloadable competitive and cooperative content for Halo: Reach, Halo Anniversary and Halo 4–the best and fastest-selling game in the franchise–as well as the original strategy game Age of Booty and original action role playing game Crimson Alliance. Certain Affinity’s rare exposure to so many top-tier developers, publishers, and franchises has helped the company build a world-class team ready for the industry’s next generation of games.
20 years of experience in publishing, design, development, and business leadership. 2017 Vice Chair of Technology for Austin Chamber of Commerce. Prior to founding Certain Affinity he spent 10 years at Bungie where he was responsible for bringing the Halo franchise online and it’s resulting success.
25 years of experience in design and product development. Business leader focused on large-scale AAA PC and console titles. Prior to joining Certain Affinity he worked in senior leadership roles at Midway, Microsoft, Digital Anvil, and Origin.
20 years of experience in real estate, advertising, business operations and management. Media Production Advisory Committee Member. Majority of time spent at Microsoft focused on sales, marketing and operations. Prior work at Leo Burnett, Cendant, and C21.
20 years of experience in development, general management, and live services. Oversees shared services, including tech ops, UX/UI, and live services. Prior to joining Certain Affinity he worked in senior leadership roles at Battlecry Studios, BioWare, Sony Online Entertainment, and Electronic Arts.
20 years of experience in finance and accounting, working primarily in the tech industry. Oversees the studio’s financial well-being and corporate growth. Prior to joining Certain Affinity, she served in senior leadership roles at 9Gauge Partners, Motion Computing, Merlin International, and PeopleSoft.
Certain Affinity is based in Austin, Texas, consistently rated one of the best US cities to live in. Austin is home to an extraordinary number of technology companies and is one of the largest hubs for game development in the world. CA’s headquarters are close to the heart of the city and near parks, restaurants, coffee shops, etc. Please visit the Greater Austin Chamber of Commerce for more information.