Certain Affinity (CA) was founded in 2006 with the goal of creating innovative, top-quality action games. CA brings an experienced, talented group together to form one of the largest independent developers in Austin, Texas. The company’s 95+ full-time employees include veterans from dozens of successful game studios. Max Hoberman, CA’s founder, serves as President and Creative Director. A 10-year veteran of Bungie, Max was one of the key people responsible for the success of the Halo franchise, having led efforts to bring the game online as Multiplayer, Interface, and Online lead for both Halo 2 and Halo 3.
The company’s leadership has taken a calculated, long-term approach to building the business, starting with multiplayer maps for the Halo series and co-development on Left 4 Dead. Since then, CA has gone on to ship more than a dozen products, which when combined have sold more than 60 million copies. Notable releases include co-development on Call of Duty: World at War and Call of Duty: Black Ops, downloadable competitive and cooperative content for Halo: Reach, Halo Anniversary and Halo 4–the best and fastest-selling game in the franchise–as well as the original strategy game Age of Booty and original action role playing game Crimson Alliance. Certain Affinity’s rare exposure to so many top-tier developers, publishers, and franchises has helped the company build a world-class team ready for the industry’s next generation of games.
Max Hoberman founded Certain Affinity in 2006 and serves as its President and Creative Director. He started at Bungie in 1997, where he worked on the Myth franchise, founded the company’s renowned Community Team, and led all user interface, multiplayer maps and gameplay, and online design for Halo 2 and Halo 3. Since founding Certain Affinity he has also served as Creative Director for Age of Booty, and Design Lead for our work on the Halo, Call of Duty and Left 4 Dead franchises. Max is widely recognized as a pioneer in the industry, having revolutionized the way that people play competitive multiplayer games on consoles.
Phil started at CA as project lead for the company’s FPS projects; his experience, maturity, and strong strategic planning abilities soon made him a natural choice to lead all product development efforts. He has overseen work on Call of Duty, Halo, Crimson Alliance, and others, and ensured that every CA product is completed on time, within budget, and at an exceptionally high quality bar. He has 20+ years of experience as a developer, development leader, and business leader focused on large-scale AAA PC and console titles including Freelancer, Privateer, Crusader: No Remorse, and Wing Commander: Prophecy. Prior to joining Certain Affinity he worked at Origin, Digital Anvil, and Midway.
After two decades of professional experience at Microsoft and Leo Burnett, Mojdeh joined Certain Affinity in 2012. As VP of Marketing and Operations at Certain Affinity, her main responsibility is to oversee the business, financial and operational success of the company. She works closely with the President and VP of Product Development to ensure the company achieves overall strategy, business, people and revenue goals.
Certain Affinity is based in Austin, Texas, consistently rated one of the best US cities to live in. Austin is home to an extraordinary number of technology companies and is one of the largest hubs for game development in the world. CA’s headquarters are close to the heart of the city and near parks, restaurants, coffee shops, etc. Please visit the Greater Austin Chamber of Commerce for more information.